Founded in 2004, CREATETHE GROUP has over 250 employees in New York and London and is credited with pioneering the category of digital luxury for the world's most successful fashion, beauty, and retail brands. Today we create and build digital businesses across industries now including architecture and design, consumer packaged goods, travel and hospitality and more.
We create innovative, emotional campaigns and commerce solutions that drive must-have desire and maintain the highest levels of brand integrity in digital, mobile, social media and emerging technology. We partner with forward-thinking brands including Burberry, dunhill, Marc Jacobs, Donna Karan, NARS, Jurlique, La Perla, Godiva, Knoll, Oscar de la Renta, H&M, Design Hotels and more.
Pixel-perfect layouts, impeccable typography, emotionally driven design—we are brand ambassadors, and we aim to make the web beautiful and desirable. Our expertise is in creating unique, luxurious brand experiences that let brands live organically in the digital ecosystem. We partner closely with our clients to gain the best knowledge of their brands, their audiences, and their customers’ expectations. Our process is iterative, as our user experience and interaction development teams work hand-in-hand to deliver the best design solutions. We create desire through impactful, dynamic visual brand expressions that work. Simply put, we make our clients look and feel good.
Strategy and Planning
Strategic thinking lays the groundwork in all our client relations – ensuring that each project drives both, brand and business impact. Therefore our strategy and planning is integrated into projects from beginning to end, developing consumer insights, providing thought leadership on emerging trends in technology, media and culture, developing competitive and category assessments, identifying strategic opportunities, and driving innovation that creates demonstrable value for clients.
Key Services:Strategic Opportunities ThinkingDigital Thought LeadershipInnovationConsumer InsightsCompetitive & Category AnalysisMarket & Trends Analysis
User Experience (UX)
We know that to provide the best service for our clients, we need to understand their consumers and create the best possible user experiences that align their expectations with the brands’ business objectives. Our UX team is involved in all aspects of the design process beginning with understanding functional requirements and conducting user research, through detailed design iterations and eventually to QA in order to ensure the project is developed to specification. At CREATETHE GROUP, our UX team works hand-in-hand with our Technology and Design teams to develop the best interface solutions to meet the client’s business objectives and the user’s expectations . We strive to provide the most elegant yet simple interfaces that enhance not only the user experience, but also the brand perception.
Site audits Heuristic analysis Focus group and user research Content strategy Persona development Site map development Wireframing and prototyping Usability testing
Technology Management and Application Delivery
Our agency was founded on innovative technology that marries enterprise-level Platform, Software Development, and Systems Integration experiences with best practices for global Digital and Commerce implementations. Our technologists and architects work closely with our Business Insights, Analytics, Strategy, User Experience, and Design teams to ensure that our technology enables our clients to fulfill their brand objectives.Our core expertise and services include:
Our core expertise and services include:Bleeding-edge HTML5 / CSS3 Mobile Site DevelopmentPlatform agnostic Presentation Layer Development including MVCSystems Integration, Server-Side Architectures / Open APIs / Web ServicesGlobal Commerce Architectures including Multi-Channel and LocalizationPlatform-Agnostic Enterprise Integrations with ERPs, Retail Systems, Fulfillment Centers, Order Management Systems, Payment ProvidersBest-in-class partnerships and experience with leading Digital Platform partners in areas of Personalization, Dynamic Imaging, Video, SEO, AffiliatesHosting and Application Delivery including Public and Private cloud services and Static / Dynamic Global Content Delivery Networks (CDNS)
Analytics and Reporting
Our analysts are experts in a variety of leading Analytics platforms. CTS / PLATFORM can work with any of the leading platforms including Omniture, Webtrends, Coremetrics and Google Analytics. Our analysts have a unique perspective into the online luxury consumer.
Key ServicesMeasurement strategy & planningExpert analytics taggingCustom dashboard developmentWeb Analytics deep diveOnline luxury benchmarkingMedia optimization and testingMultivariate testingLifetime ROI modelingPredictive modeling
CredentialsOmniture Site Catalyst CertifiedGoogle Analytics CertifiedMember, Web Analytics Association
Photography and Video Studio
CREATETHE GROUP’s full service photography and video studio caters to luxury and retail brands with a focus on online brand translation and high volume ecommerce photography.
Key Services:eCommerce PhotographyUnique Content CreationEditorial PhotographyAnimationVideo Production
Mobile and Emerging Platforms
As mobile overtakes the PC as the primary device for accessing the Internet, we are rapidly approaching a new world order: mobile first, desktop second. Our mobile and emerging platforms capability understands the hugely important but highly fragmented mobile landscape with its proliferation of devices, operating systems (OS) and OS versions. We conceive, design and develop both native apps and platform-neutral mobile web solutions for the branding, customer acquisition, m-commerce and customer service needs of our clients.
Key Services:Mobile StrategyMobile AppsMobile WebSmart Phone and Tablet
Our Premium Hosting Infrastructure is managed in partnership with Rackspace’s Enterprise Services team. We are able to deliver the highest level of enterprise security, scalability, and performance with considerable cost savings passed down to our clients.
Our bleeding edge Private Cloud infrastructure allows for client segmentation and on-demand consumption based upon each client’s needs and anticipated volume.
Account and Project Management
Our experienced account management professionals are dedicated to delivering the best possible service to our valued partners. With years of experience and deep knowledge of the digital space, our account managers advocate for client interests and act as liaisons between client and internal teams at CREATETHE GROUP, to ensure that all projects are delivered on time and on budget.
Our project management team is the direct liaison between account managers and internal technology and creative teams, and they have an in-depth understanding of all internal resources, from teams (development, QA, design, UX/IA) to our software offerings, platform and studio capabilities. Tasked with making sure deliverables are met in a timely fashion, and that projects stay on budget, the team will make sure all client deliverables are clearly outlined and resources have all information available to them in order to execute our work perfectly.