Service Offering

Visual Design

Pixel-perfect layouts, impeccable typography, emotionally driven design—we are brand ambassadors, and we aim to make the web beautiful and desirable. Our expertise is in creating unique, luxurious brand experiences that let brands live organically in the digital ecosystem. We partner closely with our clients to gain the best knowledge of their brands and their customers’ expectations. Our process is iterative, as we work hand in hand with our user experience and interaction development team to deliver the best design solutions. We create desire through impactful, dynamic visual brand expressions that work. Simply put, we make our clients look and feel good.

Strategy and Planning

Our work is grounded in clear strategic thinking that drives brand and business impact. Our strategy and planning capability is integrated into projects from beginning to end, developing consumer insights, providing thought leadership on emerging trends in technology, media and culture, developing competitive and category assessments, identifying strategic opportunities, and driving innovation that creates demonstrable value for clients.

Key Services:

  • Strategic Opportunities Thinking
  • Digital Thought Leadership
  • Innovation
  • Consumer Insights
  • Competitive & Category Analysis
  • Market & Trends Analysis

    • User Experience (UX)

    We know that to provide the best service for our clients, we need to understand their consumers and create the best possible user experiences that match up to their business objectives. Our UX team is involved in all aspects of the design process beginning with the requirements gathering and user research phase, through detailed design and eventually to QA in order to ensure the project is developed to specification. At CREATETHE GROUP, our UX team work hand in hand with our Technlogy and Design teams to develop the best interface solutions to meet the client’s business objectives and the user’s expectations. We strive to provide the most elegant yet simple interfaces that enhance not only the user experience, but also the brand perception.

    Key Services:

  • Site audits
  • Heuristic analysis
  • Focus group and user research
  • Content strategy
  • Persona development
  • Site map development
  • Wireframing and prototyping
  • Usability testing

    • Technology Management and Application Delivery

    Our agency was founded on technology innovation marrying enterprise Platform, Software Development, and Systems Integration experience with best practices global Digital and Commerce implementations. Our technologists and architects work closely with our Business Analysts, Analytics, Strategy, User Experience, and Design teams to ensure that technology is an enabler torwards fulfilling our client objectives.

    Our core expertise and services include:

  • Bleeding-edge HTML5 / CSS3 Mobile Site Development
  • Platform agnostic Presentation Layer Development including MVC
  • Systems Integration, Server-Side Architectures / Open APIs / Web Services
  • Global Commerce Architectures including Multi-Channel and Localization
  • Platform-Agnostic Enterprise Integrations with ERPs, Retail Systems, Fulfillment Centers, Order Management Systems, Payment Providers
  • Best-in-class partnerships and experience with leading Digital Platform partners in areas of Personalization, Dynamic Imaging, Video, SEO, Affiliates
  • Hosting and Application Delivery including Public and Private cloud services and Static / Dynamic Global Content Delivery Networks (CDNS)

    • Analytics and Reporting

    Our analysts are experts in a variety of leading Analytics platforms. CTS / PLATFORM can work with any of the leading platforms including Omniture, Webtrends, Coremetrics and Google Analytics. Our analysts have a unique perspective into the online luxury consumer.

    Key Services

  • Measurement strategy & planning
  • Expert analytics tagging
  • Custom dashboard development
  • Web Analytics deep dive
  • Online luxury benchmarking
  • Media optimization and testing
  • Multivariate testing
  • Lifetime ROI modeling
  • Predictive modeling

    • Credentials

  • Omniture Site Catalyst Certified
  • Google Analytics Certified
  • Member, Web Analytics Association

    • Photography and Video Studio

    CREATETHE GROUP’s full service photography and video studio caters to luxury and retail brands with a focus on online brand translation and high volume eCommerce photography.

    Key Services:

  • eCommerce Photography
  • Unique Content Creation
  • Editorial Photography
  • Animation
  • Video Production

    • Mobile and Emerging Platforms

    As mobile overtakes the PC as the preferred device for accessing theInternet, we are rapidly approaching a new world order: mobile first,desktop second. Our mobile and emerging platforms capability understandsthe hugely important but highly fragmented mobile landscape with itsproliferation of devices, operating systems and OS versions. We conceive,design and develop both native apps and platform-neutral mobile websolutions for the branding, customer acquisition, m-commerce and customerservice needs of our clients.

    Key Services:

  • Mobile Strategy
  • Mobile Apps
  • Mobile Web
  • iPad and Tablet

    • Hosting

    Our Premium Hosting Infrastructure is managed in partnership with Rackspace’s Enterprise Services team. We are able to deliver the highest level of enterprise security, scalability, and performance with considerable cost savings passed down to our clients.

    Our bleeding edge Private Cloud infrastructure allows for client segmentation and on-demand consumption based upon each client’s needs and anticipated volume.

    Account and Project Management

    Account Management

    Our experienced team of account management professionals are dedicated to delivering the best possible service to our valued partners. With years of experience and deep knowledge of the digital space, our account managers advocate for client interest and act as liason between client and internal teams at CREATETHE GROUP, to ensure that all projects are delivered on time and on budget.

    Project Managers

    Our project management team is the direct liaison between account managers and internal technology and creative teams, and they have in-depth understanding of all internal resources, from teams (development, QA, design, UX/IA) to our software offerings, platform and studio capabilities. Tasked with making sure deliverables are met in a timely fashion, and that projects stay on budget, the team will make sure all client deliverables are clearly outlined and resources have all information available to them in order to execute our work perfectly.

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