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Burberry UK
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Donna Karan
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H&M
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Elizabeth Arden
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DKNY
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Harrod's
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Alexander Wang
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Wolsey
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Marc Jacobs
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Kate Spade
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David Yurman
Challenge
As a brand known for its impeccable jewelry designs, David Yurman was seeking an outlet for continued growth.
Early on, they saw an opportunity to seize an untapped market with a standalone online boutique. But as a company that emphasizes elegance to the utmost, they were looking to find an effective blend of content and commerce.Solution
Beginning in 2006, we transitioned the company from Neiman Marcus’ platform to our CTS/SELL software to create a beautiful, robust brand and ecommerce site. Images speak with bold statements. Movement captivates. And various sections of the site take on their own mood.
Equally stunning is the back-end integration. The site includes a real-time order and inventory update interface for fulfillment and order management to support David Yurman’s high-volume sales. The checkout process is simple and seamless without interrupting the brand experience. This, along with strategic online marketing, weekly email blasts and product photography by createthe studio, has proven to be a potent formula for success.Results
A 30% increase in conversion rates and a significant year-on-year increase in online sales, making ecommerce the number one David Yurman retail channel.
We have continued to partner with David Yurman and expand their success online with the addition of two Chinese language sites, a Russian version, the introduction of fragrance into the ecommerce catalog and the development of a mobile phone application.Related Software
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Knoll
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NOWNESS
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Jurlique
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La Perla
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NARS
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Celine
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Frye
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Dunhill
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Bulgari Hotels
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Gucci
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Bvlgari
Challenge
To design a fragrance site is to translate the senses: unlocking the subtleties of scent and unraveling a rich, visual language as complex as its many layers.
Bvlgari asked us to develop a microsite and strategic marketing campaign for their Bvlgari Rose Essentielle fragrance collection with the goals of boosting awareness, establishing a solid email database and, ultimately, increasing online and in-store sales.
But how can something so intangible be successfully marketed online?Solution
We started by launching a microsite as delicate and modern as the fragrance itself. Full of soft movement, it invokes a sensuality and femininity unique to Bvlgari Rose Essentielle. It allows users to request a free sample, download wallpapers and send a rose to a friend—gentle and alluring reminders.
Then we got people talking.
We developed a strategic online media plan driven by advertising banners, segmented email blasts, paid search and key fragrance community message boards. To further increase our reach, we then enlisted influential opinion leaders and bloggers to review the fragrance online.Results
The campaign and microsite exceeded database and traffic goals, helping Bvlgari realize a dramatic uplift in sales. Because of its success, Bvlgari has since then chosen createthe group to redesign its brand site, which launched in late 2009.
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Cusp
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Oscar de la Renta
Challenge
As an elegant brand known for its fine craftsmanship, beautiful detail and superior fabrics, Oscar de la Renta lacked a thrilling online ecommerce presence to match. The experience was disjointed: ecommerce was on one platform, while the brand site was at an entirely different url. Our goal was to reconcile the two and sell high fashion in a sophisticated way.
Solution
With this in mind, we designed the Oscar de la Renta online boutique with a holistic vision: to completely immerse the user into the world of Oscar. The site features a strong editorial voice with behind-the-craft videos, full-screen products zooms and a glimpse into the style, elements and inspiration behind the celebrated fashion house.
In phase two, we embarked on setting new standards for luxury ecommerce. Powered by our flexible CTS/SELL software platform, the online boutique achieves the delicate balance between branding, commerce and a highly functional, easy-to-use shopping process. Users can shop the runway shows. And, fueled by our createthe media online advertising campaign, Oscar de la Renta is set to revolutionize the 360º luxury ecommerce experience.Results
Site traffic has nearly doubled since the site's ecommerce launch in August 2008. And with our createthe media driving users to the site, monthly sales have continued to grow.
Related Software
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Fendi
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Tom Ford
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Armani Casa
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Armani Ginza
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Calvin Klein
Challenge
Showcase multiple brands with distinctively different personalities under a single, unified design language. That was our challenge in building Calvin Klein’s long-awaited foray into the internet.
As a company dedicated to a clean, simple aesthetic, they needed a site that reflected the minimalism of the brand, while setting a new precedent for fashion and shopping online.Solution
Our response was a versatile and potent portal of online shopping, branding and videos. Images and movement truly stand out from a natural design and clean backdrop. Collection feels distinct from Calvin Klein Jeans as each brand retains its own identity.
True to both createthe group and Calvin Klein, the site moves gracefully, avoiding the elaborate layouts and dead-ends found in most sites. Additionally, we developed calvinklein.tv: an archive of runway and campaign video channels that provide an endless depth of content.Results
We continue to fuel Calvin Klein’s success online through various projects, including the upcoming Calvin Klein Jeans, ck One and Secret Obsession Calvin Klein.
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10 Cane
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Calvin Klein Jeans
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Americana Manhasset
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De Beers
